Shopify plans are billed per store (not per user). Transaction fees apply if you don't use Shopify Payments. All plans include unlimited products and 24/7 support.
| Plan | Monthly | Annual (per mo) | Transaction fee (non-Shopify Payments) |
|---|---|---|---|
| Starter | $5/mo | $5/mo | 5% per transaction |
| Basic | $39/mo | $29/mo | 2% per transaction |
| Shopify | $105/mo | $79/mo | 1% per transaction |
| Advanced | $399/mo | $299/mo | 0.5% per transaction |
| Shopify Plus | From $2,300/mo | Negotiated | 0.15–0.25% |
Prices shown in USD for US merchants. Annual billing saves ~26% on most plans. Shopify adjusts pricing periodically — get automatic alerts when their pricing changes.
Shopify's transaction fees make the true cost highly dependent on revenue. If you use Shopify Payments, the transaction fees drop to zero (only standard card processing fees apply). If you use a third-party payment processor, the fees stack significantly.
| Monthly GMV | Basic (at 2%) | Shopify plan (at 1%) | Advanced (at 0.5%) |
|---|---|---|---|
| $10,000/mo | $39 + $200 = $239 | $105 + $100 = $205 | $399 + $50 = $449 |
| $50,000/mo | $39 + $1,000 = $1,039 | $105 + $500 = $605 | $399 + $250 = $649 |
| $100,000/mo | $39 + $2,000 = $2,039 | $105 + $1,000 = $1,105 | $399 + $500 = $899 |
At $50K+ monthly GMV with a non-Shopify payment processor, the Shopify plan ($605/mo) is significantly cheaper than Basic ($1,039/mo) despite the higher base price. Transaction fees dominate at scale.
PricePulse monitors Shopify's pricing page every hour. When anything changes — plan prices, transaction fees, feature limits — you get an email with the exact diff.
Set up Shopify alert — free See how it worksThe Shopify Starter plan at $5/month is technically the cheapest, but it's limited to social selling and basic buy buttons — no full online store. For a real online store, Basic at $29/month (annual billing) is the entry point.
Yes, if you use a payment processor other than Shopify Payments. Rates: 2% on Basic, 1% on Shopify plan, 0.5% on Advanced. If you use Shopify Payments (available in most countries), you pay zero transaction fees — only the standard card processing rate (2.4–2.9% + 30¢ depending on plan).
WooCommerce itself is free software, but you pay separately for hosting ($5–30/month), domain, SSL, and plugins (which can add up quickly). Total cost of a WooCommerce store is typically $15–100/month depending on setup. Shopify is more expensive on paper but all-in-one — no hosting management, no plugin conflicts, and Shopify Payments eliminates external payment fees. For developers who want full control, WooCommerce wins on price. For merchants who want simplicity, Shopify's higher price is often worth it.
Annual plans are billed upfront for 12 months. The monthly rate shown for annual ($29 for Basic vs $39/month for monthly) is just the per-month equivalent — you pay the full year in advance. Most merchants on annual plans saw price increases kick in at their next renewal after January 2023.