Shopify Pricing 2026 — Plans, Transaction Fees & What Changed

Current Shopify Pricing (April 2026)

Shopify plans are billed per store (not per user). Transaction fees apply if you don't use Shopify Payments. All plans include unlimited products and 24/7 support.

Plan	Monthly	Annual (per mo)	Transaction fee (non-Shopify Payments)
Starter	$5/mo	$5/mo	5% per transaction
Basic	$39/mo	$29/mo	2% per transaction
Shopify	$105/mo	$79/mo	1% per transaction
Advanced	$399/mo	$299/mo	0.5% per transaction
Shopify Plus	From $2,300/mo	Negotiated	0.15–0.25%

Prices shown in USD for US merchants. Annual billing saves ~26% on most plans. Shopify adjusts pricing periodically — get automatic alerts when their pricing changes.

Shopify Pricing History (2015–2026)

Shopify Plus minimum raised; Shopify Commerce Components introduced 2025

Shopify raised the Shopify Plus entry price from $2,000/month to $2,300/month. Simultaneously, Shopify introduced "Commerce Components" — a modular headless offering for enterprise retailers that can run $2,500–$10,000+/month depending on components selected. This effectively created a new pricing tier above Plus for large-scale merchants.

Shopify Plus minimum:$2,000/mo→$2,300/mo

All plans raised ~33–34% — first price increase since 2015 January 2023

Shopify's most significant pricing change in its history: all three core plans went up by roughly one-third simultaneously. Basic jumped from $29 to $39/month, the mid-tier Shopify plan from $79 to $105, and Advanced from $299 to $399. Shopify justified this with "inflation and investment in the platform." Merchants on annual plans were grandfathered for one year but eventually faced the increases on renewal.

Basic:$29/mo→$39/mo (+34%)

Shopify:$79/mo→$105/mo (+33%)

Advanced:$299/mo→$399/mo (+33%)

Transaction fees raised; Shopify Plus minimum doubled 2022

Shopify raised Shopify Plus minimum from $1,000/month to $2,000/month for new merchants (existing contracts honored). Non-Shopify Payments transaction fees were also quietly increased on some plans. This disproportionately affected enterprise merchants using third-party payment processors.

Shopify Plus minimum:$1,000/mo→$2,000/mo

Current pricing structure established 2015–2022

Shopify maintained its Basic ($29), Shopify ($79), and Advanced ($299) pricing for 8 years — an unusually long period of price stability. During this time, Shopify added significant features (online store 2.0, markets, B2B, checkout extensions) without raising core plan prices. This long stability made the 2023 increase more jarring for merchants who had budgeted around stable Shopify costs.

Basic (8 years):$29/mo — unchanged 2015–2022

True Cost of Shopify: Plan + Transaction Fees

Shopify's transaction fees make the true cost highly dependent on revenue. If you use Shopify Payments, the transaction fees drop to zero (only standard card processing fees apply). If you use a third-party payment processor, the fees stack significantly.

Monthly GMV	Basic (at 2%)	Shopify plan (at 1%)	Advanced (at 0.5%)
$10,000/mo	$39 + $200 = $239	$105 + $100 = $205	$399 + $50 = $449
$50,000/mo	$39 + $1,000 = $1,039	$105 + $500 = $605	$399 + $250 = $649
$100,000/mo	$39 + $2,000 = $2,039	$105 + $1,000 = $1,105	$399 + $500 = $899

At $50K+ monthly GMV with a non-Shopify payment processor, the Shopify plan ($605/mo) is significantly cheaper than Basic ($1,039/mo) despite the higher base price. Transaction fees dominate at scale.

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Frequently Asked Questions

What is the cheapest Shopify plan in 2026?

The Shopify Starter plan at $5/month is technically the cheapest, but it's limited to social selling and basic buy buttons — no full online store. For a real online store, Basic at $29/month (annual billing) is the entry point.

Does Shopify charge transaction fees in 2026?

Yes, if you use a payment processor other than Shopify Payments. Rates: 2% on Basic, 1% on Shopify plan, 0.5% on Advanced. If you use Shopify Payments (available in most countries), you pay zero transaction fees — only the standard card processing rate (2.4–2.9% + 30¢ depending on plan).

Is Shopify more expensive than WooCommerce?

WooCommerce itself is free software, but you pay separately for hosting ($5–30/month), domain, SSL, and plugins (which can add up quickly). Total cost of a WooCommerce store is typically $15–100/month depending on setup. Shopify is more expensive on paper but all-in-one — no hosting management, no plugin conflicts, and Shopify Payments eliminates external payment fees. For developers who want full control, WooCommerce wins on price. For merchants who want simplicity, Shopify's higher price is often worth it.

When does Shopify charge the annual vs monthly rate?

Annual plans are billed upfront for 12 months. The monthly rate shown for annual ($29 for Basic vs $39/month for monthly) is just the per-month equivalent — you pay the full year in advance. Most merchants on annual plans saw price increases kick in at their next renewal after January 2023.

Other E-commerce & SaaS Pricing Changes in 2026

→ View all 40+ pricing changes on the tracker

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