Notion raised Plus plan from $8/mo to $10/mo per member. Team plan increased from $15 to $18.
The change came with no email announcement โ it appeared on the pricing page overnight.
Plus plan: $8/mo โ $10/mo
Team plan: $15/mo โ $18/mo
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Linear introduced a new "Scale" tier between Business and Enterprise.
Changed feature gating so Integrations (GitHub, Slack) now require Business+.
Free tier limited to 10 members (was unlimited for teams under 250).
New tier: Scale ($16/member/mo)
Free limit: 250 members โ 10 members
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Intercom increased base seat prices by 20% across all plans. Essential plan moved from $39 to $47/seat/mo.
New AI-powered features added to justify the increase, but existing features unchanged.
Essential: $39/seat โ $47/seat
Advanced: $99/seat โ $119/seat
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Airtable reduced free plan from 1,200 records per base to 1,000.
Also removed 5 attachment fields from free tier. No email to existing users.
Free workspaces now expire after 6 months of inactivity.
Records: 1,200 โ 1,000
Attachments: 5 fields โ removed
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Zapier raised Starter plan by $5 and Professional by $10.
Task limits reduced by 15% at each tier.
Free plan kept at 100 tasks/month but Zap count dropped from 5 to 3.
Starter: $19.99/mo โ $24.99/mo
Free Zaps: 5 โ 3
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HubSpot launched a new "Starter Customer Platform" bundle combining Sales, Marketing, and Service
Starter for a single per-seat price. Replaces the prior multi-hub discount structure.
Existing customers given 90 days to migrate.
New bundle: $15/seat/mo (replaces hub discounts)
Sales Hub Starter: $20/seat โ bundled
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Loom reduced free plan video limit from 25 to 5 videos.
Removed transcript feature from free tier.
Added AI summary as paid-only feature. Multiple users reported the change with no advance notice.
Free videos: 25 โ 5
Transcripts: Free โ Business+ only
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Figma restructured Professional tier to include Dev Mode, previously a separate add-on.
Organization tier absorbed the old Developer add-on at no extra cost.
Starter plan limited to 3 Figma files (was unlimited).
Dev Mode: +$25/editor/mo โ included in Professional
Starter files: Unlimited โ 3 files
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Ahrefs consolidated from four tiers (Lite, Standard, Advanced, Enterprise) to two (Starter, Pro).
Effective price increase of 15โ22% across all tiers. Free Webmaster Tools features unchanged.
Lite/Starter: $83/mo โ $99/mo
Standard/Pro: $179/mo โ $199/mo
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Slack increased Pro and Business+ plan pricing for the second consecutive year.
The Pro plan crossed $10/seat/mo for the first time. Annual billing discount reduced from 20% to 15%.
Pro: $8.75/seat/mo โ $10.00/seat/mo
Business+: $15/seat/mo โ $17.50/seat/mo
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Typeform cut the free plan's response limit from 100/month to 10/month.
Logic jumps and result calculation features moved to paid plans only.
Typeform branding removal feature added to Plus tier.
Monthly responses: 100 โ 10
Logic jumps: Free โ Plus+ only
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Webflow retired the legacy Starter and Basic site plans.
All new sites default to Core ($23/mo) or Business ($39/mo) plans.
CMS limit on Core raised to 10,000 items to soften the transition.
Starter/Basic plans: Available โ Removed for new accounts
CMS items (Core): 2,000 โ 10,000
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Monday.com raised prices on all tiers by 10โ12%. The free plan seat limit dropped from 2 to 1,
effectively making multi-person teams unable to use it for free.
Automations on the Basic plan reduced to 250/month (from 1,000).
Basic: $9/seat/mo โ $10/seat/mo
Standard: $12/seat/mo โ $14/seat/mo
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Atlassian raised Jira Software Standard from $7.75 to $8.15 per user/month.
Premium tier also increased. Cloud prices now update annually; Atlassian removed the
legacy pricing lock that Server customers had relied on.
Standard: $7.75/user โ $8.15/user
Premium: $15.25/user โ $16.00/user
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Canva restructured Teams pricing and moved several AI features (Magic Write, Background Remover)
out of the free tier. Teams plan now billed annually only (monthly billing removed).
Free tier limited to 5 AI generations per month.
Teams: $14.99/user (monthly) โ Annual only
AI features: Unlimited on free โ 5/mo limit
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GitHub raised Copilot Business from $19 to $21 per user/month.
Enterprise tier restructured to require GitHub Enterprise Cloud subscription.
Individual plan pricing unchanged but new usage limits on completions.
Business: $19/user/mo โ $21/user/mo
Enterprise: Standalone โ Requires GHE
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Mailchimp reduced the free plan contact limit from 500 to 250 and capped monthly sends at 500.
Automation features and A/B testing removed from free tier entirely.
Essentials plan now required for multi-step automations.
Free contacts: 500 โ 250
Free sends/mo: 1,000 โ 500
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Miro restricted free plan to 3 editable boards (down from unlimited). Viewer seats now
limited to 3 per workspace on free. Sticky note exports and CSV import moved to paid plans.
Existing free boards converted to read-only after 90 days of inactivity.
Editable boards: Unlimited โ 3 boards
Viewer seats: Unlimited โ 3 seats
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Dropbox reduced free plan storage from 2 GB to 1 GB and cut the device sync limit from
3 to 2 devices. Paper document creation moved to paid plans. Existing free users
given 60-day grace period before limits take effect.
Free storage: 2 GB โ 1 GB
Device limit: 3 devices โ 2 devices
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Zoom restructured its Business plans, removing the 100-participant cap tier and
consolidating into Pro ($15.99) and Business ($19.99). Cloud recording on free plan
reduced from 5 GB to 1 GB. Meeting transcripts moved to Pro+.
Pro: $13.99/user/mo โ $15.99/user/mo
Cloud recording: 5 GB free โ 1 GB free
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Asana raised Starter plan from $10.99 to $13.49 per user/month (annual) and
Advanced from $24.99 to $30.49. AI features (Smart Goals, Smart Summaries) moved
from Add-on to bundled in Advanced tier โ but price reflects the inclusion.
Starter: $10.99/user/mo โ $13.49/user/mo
Advanced: $24.99/user/mo โ $30.49/user/mo
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Shopify raised base plan prices for the second time in two years and shortened
free trial from 14 days to 3 days. Basic and Shopify plans saw ~26% increases
on annual billing. Starter plan (link-in-bio selling) also raised to $7/month.
Basic (annual): $39/mo โ $49/mo
Shopify plan (annual): $105/mo โ $132/mo
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Adobe raised Creative Cloud All Apps pricing by approximately 50% for individual
subscribers. The increase was announced with 30 days notice. Adobe cited new AI
features (Firefly integration) as justification. Teams pricing also increased.
All Apps (annual): $59.99/mo โ $89.99/mo
Teams All Apps: $89.99/user/mo โ $99.99/user/mo
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Following their controversial 2023 price doubling (Professional $49โ$99/mo),
Hootsuite restructured plans again in 2025. Advanced scheduling and bulk composer
moved to Business tier. Professional plan capped at 1 user and 10 social accounts.
Team plan raised from $249 to $399/month.
Team plan: $249/mo โ $399/mo
Bulk composer: Professional+ โ Business only
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Buffer restricted their free plan to 10 scheduled posts per channel per month,
down from unlimited. The free plan channel limit stayed at 3 channels. Analytics
and engagement features (post comments, reply to mentions) moved to paid plans.
Existing free users grandfathered for 60 days.
Free posts/channel: Unlimited โ 10/month
Post analytics: Free โ Paid only
Monitor Buffer pricing
Salesforce raised list prices by 9% across Sales Cloud, Service Cloud, and Platform plans โ
the first broad price increase in 7 years. Einstein AI features bundled into higher tiers
without option to remove them, effectively raising effective costs further.
Sales Cloud Professional: $75/user/mo โ $80/user/mo
Enterprise: $150/user/mo โ $165/user/mo
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Zendesk eliminated their legacy "Suite Team" entry tier and repackaged all plans around
AI-first features. The new structure forces customers previously on Team ($55/agent) into
Growth ($89/agent) to retain features they already had. Reporting and analytics moved up-tier.
Entry tier: Suite Team $55/agent โ Suite Growth $89/agent
Reporting: All plans โ Growth+ only
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Pipedrive raised prices across all tiers for the first time since 2021. Essential plan
increased 19%, Professional 14%. Existing customers grandfathered until their next renewal
date. Email sync and automation features moved from Essential to Professional.
Essential: $14.90/user/mo โ $17.90/user/mo
Professional: $49.90/user/mo โ $56.90/user/mo
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Semrush increased Pro and Guru plan pricing by 17% citing expanded AI features and
larger keyword databases. The free plan was restricted to 10 keyword results per query
(down from unlimited). Daily keyword tracking limit on Pro dropped from 500 to 300.
Pro: $119.95/mo โ $139.95/mo
Guru: $229.95/mo โ $249.95/mo
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ConvertKit rebranded to "Kit" and overhauled its pricing model. The free plan subscriber
limit dropped from 1,000 to 300. Automations and sequences moved to Creator plan only.
Existing free users with 300โ1,000 subscribers had 90 days to upgrade or export their list.
Free subscriber limit: 1,000 โ 300
Automations: Free plan โ Creator ($25/mo) only
Monitor Kit pricing
Monday.com increased pricing on all tiers by 15% for new customers. Existing customers
grandfathered for 6 months before renewal at new rates. AI automation features now require
Pro tier or higher (previously on Standard). API rate limits also reduced on Standard.
Basic: $99/mo โ $114/mo
Pro: $199/mo โ $229/mo
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Intercom consolidated from 4 tiers to 3, discontinuing the Starter plan. Existing Starter
customers automatically migrated to Essential at higher price point. Live chat and customer
segmentation moved from Essential to Professional tier.
Starter (discontinued): $99/mo โ Essential $199/mo
Live chat: All tiers โ Professional+ only
Monitor Intercom pricing
Typeform restricted the free plan from unlimited forms to 3 forms maximum. Logic jumps
and basic conditional logic moved to Plus tier. Branding customization now Pro-only
instead of free. Response limits also dropped from 100/month to 10/month on free tier.
Free forms: Unlimited โ 3 forms max
Responses/month: 100 โ 10
Monitor Typeform pricing
Calendly raised annual pricing by 20% while expanding free tier slightly. Plus plan
increased $120/yr. Round-robin groups, which were free, now require Standard tier or higher.
API access moved to Professional plan ($1,680/yr).
Plus: $120/yr โ $144/yr
Round-robin groups: Free โ Standard+ ($312/yr)
Monitor Calendly pricing
Mailchimp's free tier now caps at 500 contacts (down from unlimited). Automation, A/B testing,
and custom forms moved to Standard plan ($13/mo). SMS features completely removed from free.
Existing free users with 500+ contacts had 30 days to downgrade or upgrade.
Free contact limit: Unlimited โ 500
Automation: Free plan โ Standard ($13/mo)
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HubSpot raised pricing on all paid tiers by $10/month citing new AI features and enhanced
reporting. Starter plan saw a 12% increase. Seat pricing also increased for add-on users.
Free tier remains unchanged but conversation limits tightened by 10%.
Starter: $50/mo โ $60/mo
Professional: $600/mo โ $610/mo
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Slack removed unlimited message history from Pro plan and now charges for message archives
on a per-GB basis. Connect integrations reduced from 5 to 2 on Pro tier. Advanced security
features previously on Pro now moved to Business+ plan, forcing users to choose between
compliance features and cost.
Pro message history: Unlimited โ Archive only ($0.25/GB/mo)
Advanced security: Pro+ โ Business+ only
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Atlassian increased Jira Cloud pricing by 8% across all tiers. Free tier project limits
reduced from unlimited to 10 projects per account. Automation rules capped at 10 on free
(previously unlimited). Premium features like advanced permissions moved to Standard tier.
Standard: $7/user/mo โ $7.50/user/mo
Free projects: Unlimited โ 10 max
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GitHub raised Copilot pricing from $10/mo to $19/mo per user. The $100/yr individual tier
was discontinued. Business plan increased from $21 to $39/seat/month. Prompt engineering and
custom LLM training moved to Business tier only.
Individual: $10/mo ($100/yr) โ $19/mo ($189/yr)
Business: $21/seat/mo โ $39/seat/mo
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Webflow restricted free tier from 2 published sites to 1 published site. CMS and database
features removed from free plan entirely. Custom domains now require Starter tier ($12/mo).
Free tier now limited to 500 monthly visitors (was unlimited). Free tier projects expire
after 30 days of inactivity.
Free published sites: 2 โ 1
Custom domain: Free โ Starter ($12/mo)
Monitor Webflow pricing