Amplitude Pricing 2026: Free to $1K+ Monthly

Current Amplitude Pricing (May 2026)

Plan	Monthly Cost	Annual Events	Best For
Free	$0	100M events/year	Startups, testing product analytics
Growth	$995/month	5B events/year	Growing SaaS, PMO teams
Pro	$2,500+/month	50B+ events/year	Large SaaS, enterprise features
Enterprise	Custom	Unlimited events	Fortune 500, custom integrations

What Gets Tracked?

Amplitude counts "events" — every time a user performs an action in your product. Track feature adoption, user retention, and conversion funnels.

Small app (10K users, 20 events/user/month) 2.4M events/year (Free tier)

Medium SaaS (100K users, 50 events/user/month) 60M events/year (Free tier)

Growing SaaS (500K users, 100 events/user/month) 600M events/year (Growth tier)

Large platform (5M users, 200 events/user/month) 12B events/year (Pro/Enterprise)

Amplitude vs. Competitors

Platform	Free Tier	Paid Starter	Strength
Amplitude	100M events/yr	$995/mo	Retention, funnel, cohort analysis
Mixpanel	100K events/mo	$999/mo	User retention focus, mobile
Heap	Generous free tier	$995/mo	Automatic event capture, no code
Google Analytics 4	✅ Free	$150K/year (GA360)	Web/app analytics basics
Pendo	Limited free	$2,000+/mo	In-app guides, adoption tracking

Why Product Managers Love Amplitude

Cohort analysis: Group users by behavior and see which cohorts convert best
Retention tracking: See if users come back (day 1, 7, 30 retention)
Funnel analysis: Identify drop-off points in user flows
User segmentation: Create segments based on features used, plan tier, etc.
No code required: Log events with 1 line of SDK (JavaScript, iOS, Android)

Real Cost Examples

Bootstrapped SaaS (10K users, basic tracking) $0 (Free tier)

Series A startup (100K users, growth focus) $995/month

Series B+ (500K+ users, detailed analytics) $2,500-5,000+/month

Enterprise (millions of users) $10K-50K+/month (custom)

How Amplitude Fits Into Your Stack

Amplitude is just one piece. You'll also likely use:

Amplitude (Growth plan) $995/month

Segment (data pipeline) $120-900/month

Looker Studio or Tableau (dashboards) $600-2,000/month

Total analytics stack $1,700-3,800+/month

When to Upgrade from Free to Growth

Upgrade if:

You hit 100M events/year consistently (100K+ users)
You need real-time data (free tier is delayed)
You want advanced features: custom events, audience sync, predictive analytics
Your team has more than 3 analysts (free tier has limited seats)

Stay on free if:

You have < 100K users (annual events < 100M)
You only need basic retention/funnel reports
Budget is tight (use Google Analytics 4 instead)
You're still validating product-market fit

Frequently Asked Questions

Can I estimate my event volume before signing up?

Yes. Use Amplitude's event calculator or estimate: (monthly users) × (average events per user per day) × 365.

Does Amplitude have a way to sample events to reduce costs?

Yes. Use Amplitude's sampling feature to track 100% of high-value users and 10% of others, reducing event volume.

Is Amplitude better than Google Analytics?

For product teams (retention, cohorts, funnels): Yes. For marketing/website analytics: Google Analytics is better and cheaper.

Can I export data from Amplitude?

Yes. Export raw events via API or use Amplitude's integrations (Segment, S3, Snowflake) to sync data to your data warehouse.

Get price change alerts for Amplitude

Monitor Amplitude pricing changes. Know when they increase event thresholds or add new features that affect your bill.

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Amplitude Pricing Plans 2026 — Product Analytics