Cost owner, checked October 8, 2026. A headline starting price is not a renewal quote for your contact count. This page owns contact billing, send allowances and growth costs, not campaign setup.
The official marketing pricing page displays these starting USD offers. Paid offers are labeled for 12 months; select your contacts, currency and billing term and check the price after the offer. They are not guaranteed renewal prices or quotes for every list size.
| Plan | Displayed starting offer | Monthly sends / access |
|---|---|---|
| Free | $0, up to 250 contacts | 500/month, 250/day; 1 user |
| Essentials | $13/month for 12 months | 10 times selected contact allowance; 3 users |
| Standard | $20/month for 12 months | 12 times selected contact allowance; 5 users |
| Premium | $350/month for 12 months | 15 times selected contact allowance; unlimited users |
The earlier $20 Essentials / $35 Standard table and dated increase story were not supported by the current first-party evidence and are withdrawn. Today's starting offers cannot establish a historical increase date. The former 500-contact free allowance is not the current 250-contact limit.
Mailchimp's contact rules count subscribed, unsubscribed and non-subscribed contacts toward the monthly limit; archived and cleaned contacts do not count. Review consent and retention requirements before changing contact status. Archiving solely to manipulate a bill is not a substitute for a lawful audience-management process.
Build three quotes at today's count, expected growth and peak count. For each, record selected contact allowance, send cap, offer expiry, renewal price, overages, SMS and transactional-email costs. A 1,000-contact allowance on Essentials gives 10,000 monthly sends under the published multiplier; that does not mean a $13 offer buys that allowance. We do not publish an unverified contact-price ladder.
Use Mailchimp vs Brevo for contact-versus-send pricing, HubSpot vs Mailchimp for CRM and email scope, and the ecommerce and automation comparison for different buying jobs. Comparison pages can retain older snapshots; confirm their current allowance and quote before purchasing.
The existing AMF Mailchimp-pricing article also targets price intent, so it is not presented here as a distinct workflow owner. A future cross-site consolidation needs query and ownership evidence, not reciprocal same-intent links. No new page or redirect was created. See the email-stack overview and marketing budget index.
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Check Other Companies → Calculate Your Stack Cost →Review the dated public-price snapshot and your vendor quote before budgeting. This article is not a real-time pricing feed or a guarantee of automatic alerts.
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