Why is Brevo cheaper than Mailchimp?

Brevo charges based on features, not subscriber count. Essentials at $20/month includes unlimited emails and up to 20K contacts. Mailchimp at the same price only covers 5,000 contacts. Brevo's free tier is also more generous: 300 contacts with unlimited emails (Mailchimp free: 500 contacts but only 1,000 emails/month).

Does Brevo include SMS marketing?

Yes! SMS is included on all Brevo paid plans (Essentials $20/mo and higher). Mailchimp charges an additional $20+/month for SMS. ConvertKit doesn't have SMS at all. For email + SMS marketing, Brevo Essentials at $20/month beats competitors by bundling both channels in one platform.

What's the difference between Brevo Essentials and Business?

Essentials ($20/mo) covers up to 20,000 contacts and includes email, SMS, advanced automation, and transactional email. Business ($48/mo) removes the contact limit (unlimited contacts), adds advanced segmentation, dedicated IP, and priority support. For teams with 20K+ contacts, Business offers unlimited scaling at $48/mo.

Does Brevo support transactional email?

Yes, Brevo includes transactional email (order confirmations, password resets, alerts) on all plans. Mailchimp charges separately for transactional email. ConvertKit doesn't offer transactional email. For e-commerce sites needing both marketing and transactional emails, Brevo is the all-in-one solution.

How does Brevo's free tier compare?

Brevo Free: 300 contacts, unlimited emails. Mailchimp Free: 500 contacts, 1,000 emails/day. ConvertKit Free: 1,000 subscribers, unlimited emails. Brevo and ConvertKit have better free email limits (unlimited). Mailchimp limits emails, making it impractical for active newsletters. For free tier use, ConvertKit is best for creators (1,000 subs free), Brevo is best for email volume.

Brevo Pricing 2026

Brevo (formerly Sendinblue) is an email and SMS platform with unlimited emails on all plans, built-in transactional email support, and advanced automation—often cheaper than Mailchimp or ConvertKit at scale.

Quick Pricing Summary

Free: $0 (300 contacts, unlimited emails, basic automations)
Essentials: $20/month (20K contacts, unlimited emails, SMS included, transactional email)
Business: $48/month (unlimited contacts, advanced segmentation, dedicated IP, priority support)
Premium: Custom pricing (white-label, dedicated account manager, API)
Key advantage: SMS included on all plans (Mailchimp charges extra)
Best for: Growing businesses needing email + SMS automation bundled together

Brevo Pricing Plans (2026)

Plan	Price	Key Features
Free	$0	Up to 300 contacts, unlimited emails, basic email builder, limited automations, SMS credits not included
Essentials	$20/month	Up to 20,000 contacts, unlimited emails, SMS marketing, advanced automation, transactional email, A/B testing, landing pages
Business	$48/month	Unlimited contacts, all Essentials features + advanced segmentation, dedicated IP, priority support, API access
Premium	Custom pricing	All Business features + white-label, dedicated account manager, custom integrations, SLA guarantee

Cost by List Size (Annual)

Subscriber Count	Monthly Cost	Annual Cost	Notes
300 (free tier)	$0	$0	Free plan works well for testing
1,000	$20	$240	Essentials plan; includes SMS
5,000	$20	$240	Same price; unlimited emails included
10,000	$48	$576	Business plan for unlimited contacts
50,000+	$48	$576	Flat $48/mo for unlimited; best value at scale

How Brevo Compares

Feature	Brevo	Mailchimp	ConvertKit
Email Automation	✅ Excellent	✅ Good	✅ Excellent
SMS Marketing	✅ Included	⚠️ Add-on ($20+/mo)	❌ No
Transactional Email	✅ Built-in	⚠️ Separate feature	❌ No
Unlimited Emails	✅ All plans	⚠️ Limited (free only)	✅ All plans
Landing Pages	⚠️ Limited	✅ Good	✅ Excellent (for creators)
Free Tier Contacts	300	500	1,000 (subscribers)
Entry Price	$20/mo	$20/mo	$25/mo

When to Choose Brevo

You need email + SMS in one platform: Brevo's $20/mo Essentials includes both; Mailchimp charges $20+ extra for SMS
You send transactional emails: Order confirmations, password resets, alerts—all included in Brevo at no extra cost
Your list is growing beyond 5K contacts: Brevo stays at $20/mo up to 20K contacts; Mailchimp would cost more
You want unlimited email sends: All Brevo plans have unlimited emails; Mailchimp's free tier doesn't
You're scaling to 20K+ contacts: Business plan at $48/mo covers unlimited contacts and is the cheapest option at scale

When to Choose Alternatives

You're a creator/newsletter writer: ConvertKit ($25/mo) is purpose-built for newsletters with landing pages and subscriber management
You want landing pages: ConvertKit and Mailchimp have better landing page builders; Brevo's are more limited
You're starting completely free: ConvertKit free tier (1,000 subscribers) beats Brevo (300 contacts) and Mailchimp (500 contacts)

Frequently Asked Questions

What's the difference between Brevo and Sendinblue?

Brevo IS Sendinblue's new name (rebranded in 2022). All pricing and features are the same; just a name change. If you have an old Sendinblue account, it's now called Brevo.

Can I migrate from Mailchimp to Brevo?

Yes. Both tools support CSV exports/imports for contacts and emails. Plan 1-2 weeks for a full migration with testing. Brevo has helpful migration guides on their website.

Does Brevo offer annual discounts?

Yes, Brevo offers ~15-20% discount when paying annually instead of monthly. Essentials at $20/mo = $240/year, or save $36-48/year with annual billing.

How is Brevo's email deliverability?

Brevo has comparable deliverability rates to Mailchimp (95%+). Both have strong sender reputation management. Brevo's advantage: transactional email support (built-in), making it better for e-commerce.

What SMS volume is included in Brevo Essentials?

SMS pricing is separate—you pay per SMS sent (typically $0.03-0.05 per SMS depending on country). Brevo includes the platform; SMS credits are paid on top. Check their SMS pricing for your region.

Brevo Compared: Email Marketing Alternatives

Mailchimp vs Brevo vs ConvertKit

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