Each of Lite, Standard and Advanced includes one user. Annual billing is a yearly commitment (Ahrefs advertises up to 17% savings), not a monthly-cancellable price. Exclusive of tax.
| Plan | Monthly billing | Annual billing | Projects / tracked keywords | Crawl credits | Extra users |
|---|---|---|---|---|---|
| Lite | $129 | $108/mo ($1,290/yr) | 5 / 750 | 100,000 | Up to 2 at $40 |
| Standard | $249 | $208/mo ($2,490/yr) | 20 / 2,000 | 500,000 | Up to 5 at $60 |
| Advanced | $449 | $374/mo ($4,490/yr) | 50 / 5,000 | 1,500,000 | Up to 10 at $80 |
| Enterprise | Quote | Annual commitment | Custom | Custom | Quote |
Lite is credit-metered (1,000 credits per user); Ahrefs' help center says Standard and higher plans have unlimited credits per user. Historical data is 6 months, 2 years and 5 years on Lite, Standard and Advanced. Euro buyers see €119, €229 and €419 monthly (€99, €191 and €349 on annual billing); do not convert from dollars. Optional add-ons such as Report Builder and Content Kit start at €89 a month in the euro view. Source: Ahrefs plans and pricing.
The query "Ahrefs pricing change" is common, so it is worth being exact. Ahrefs' pricing page today shows the three paid plans above, a $29 Starter product, free tools and a Brand Radar add-on for AI-prompt tracking. We found no first-party announcement that dates a 2026 increase, and an earlier version of this page presented a March 2026 restructure, a seat-price change and a free-tool limit change as facts. We could not verify those from Ahrefs, so they were removed. If your own invoice differs from the table, check for a legacy plan, the billing cycle, extra users and add-ons before concluding the list price rose.
For a 5-site entry plan Ahrefs Lite ($129) is $10 below Semrush SEO ($139) on monthly billing, and 750 tracked keywords fit on Lite while Semrush's lower plans stop at 500. See Ahrefs vs Semrush pricing for thresholds and euro prices, and cost per tracked site and keyword across three tools.
Ahrefs lists a free plan for verified sites and a limited set of free tools. It is not equivalent to a paid Lite workspace.
Starter is $29 a month with a reduced tool set. Lite is the first full core plan at $129 a month, or $108 a month on annual billing.
$40 a month on Lite (up to 2), $60 on Standard (up to 5) and $80 on Advanced (up to 10). Three people on Standard cost $249 + 2 × $60 = $369 a month.
We did not find one on the pricing page. Larger organizations are directed to Enterprise and sales.
How Ahrefs compares with Semrush and Moz on list price and allowances.
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