Ahrefs plans are billed per account (not per seat) and include a set number of user seats per plan. Annual billing gives approximately 2 months free.
| Plan | Monthly | Annual (per mo) | Seats included |
|---|---|---|---|
| Lite | $129/mo | $108/mo | 1 seat |
| Standard | $249/mo | $208/mo | 1 seat (+ add users) |
| Advanced | $449/mo | $374/mo | 3 seats |
| Enterprise | Custom | Custom | 5+ seats, API access |
Prices verified April 2026. Extra seats can be added to Standard+ plans at $50/seat/mo. Get alerts when pricing changes.
Ahrefs historically avoided frequent pricing changes. The 2026 restructure was its most significant in several years:
Ahrefs at $129/month is no longer the "affordable" SEO tool entry point. Semrush's Pro plan ($119/month) and Moz Pro ($99/month) are now more competitively priced for solo SEOs and small agencies.
The $249 Standard plan (the most commonly used by in-house SEO teams) means $2,988/year — a significant line item. Teams that hadn't budgeted for a 25% increase are actively evaluating Semrush, SE Ranking, and Mangools as alternatives.
If you sell an SEO tool competing with Ahrefs, the March 2026 price increase created a measurable evaluation window that competitors with fast marketing response captured.
PricePulse monitors Ahrefs' pricing page every hour. When anything changes, you get an email with the before/after diff — so you can react before your competitors do.
Set up Ahrefs alert — free See how it works 💬 Get Slack alertsAhrefs removed its 7-day paid trial in 2022 and replaced it with Ahrefs Free Tools — a suite of limited-access tools. There is no traditional free trial. Annual plans provide approximately 2 months free compared to monthly billing. Some agencies offer trial access via team accounts.
The Lite plan at $108/month (billed annually) is the entry point. For individuals who only need occasional research, Ahrefs offers a $29 "pay per report" option for some tools. The free tools suite covers basic keyword and backlink lookups with daily limits.
After the March 2026 increase, Ahrefs Lite ($129/mo) is more expensive than Semrush Pro ($119/mo). Ahrefs Standard ($249/mo) is comparable to Semrush Guru ($229/mo). Semrush includes more tools (social, content, PPC) while Ahrefs is considered more accurate for backlink data and keyword difficulty scoring.
The Lite plan is single-user only. Standard allows additional seats at $50/seat/month. Advanced includes 3 seats. For teams of 4+, Enterprise pricing is typically more cost-effective than adding individual seats to Standard.
Ahrefs doesn't publish an agency discount program. High-volume users typically negotiate Enterprise rates directly. Some agencies use the Advanced or Enterprise plans and distribute access across their team rather than adding per-seat costs.
Ahrefs is the backlink leader — but how does it stack up on price and features against Semrush and Moz?
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