Lite, Standard and Advanced each include one user. Annual billing can save up to 17%; the displayed effective monthly price depends on the selected billing cycle.
| Starter | $29/mo | Monthly only | 1 user; 200 credits |
| Plan | Monthly | Annual (per mo) | Seats included |
|---|---|---|---|
| Lite | $129/mo | $108/mo | 1 seat |
| Standard | $249/mo | $208/mo | 1 user; add up to 5 at $60/mo each |
| Advanced | $449/mo | $374/mo | 1 user; add up to 10 at $80/mo each |
| Enterprise | From $1,499/mo | Annual commitment | From 3 users; additions $100/mo each |
Prices verified September 11, 2026. Lite allows up to two additional users at $40/month each; Standard $60 and Advanced $80 per additional user. Published limits, usage credits and optional AI-prompt packages can affect the practical total. Get alerts when pricing changes.
Ahrefs historically avoided frequent pricing changes. The 2026 restructure was its most significant in several years:
Ahrefs at $129/month is no longer the "affordable" SEO tool entry point. Semrush's Pro plan ($119/month) and Moz Pro ($99/month) are now more competitively priced for solo SEOs and small agencies.
The $249 Standard plan (the most commonly used by in-house SEO teams) means $2,988/year — a significant line item. Teams that hadn't budgeted for a 25% increase are actively evaluating Semrush, SE Ranking, and Mangools as alternatives.
If you sell an SEO tool competing with Ahrefs, the March 2026 price increase created a measurable evaluation window that competitors with fast marketing response captured.
PricePulse monitors Ahrefs' pricing page every hour. When anything changes, you get an email with the before/after diff — so you can react before your competitors do.
Set up Ahrefs alert — free See how it works 💬 Get Slack alertsAhrefs removed its 7-day paid trial in 2022 and replaced it with Ahrefs Free Tools — a suite of limited-access tools. There is no traditional free trial. Annual plans provide approximately 2 months free compared to monthly billing. Some agencies offer trial access via team accounts.
Starter is a $29/month subscription with 200 monthly credits and a reduced tool/limit set. Lite is the first full core plan at $129/month. Ahrefs Free remains available for verified-site data and limited free tools; it is not equivalent to a paid Lite workspace.
After the March 2026 increase, Ahrefs Lite ($129/mo) is more expensive than Semrush Pro ($119/mo). Ahrefs Standard ($249/mo) is comparable to Semrush Guru ($229/mo). Semrush includes more tools (social, content, PPC) while Ahrefs is considered more accurate for backlink data and keyword difficulty scoring.
Lite, Standard and Advanced each include one user. Published additional-user prices are $40/month on Lite, $60 on Standard and $80 on Advanced, with plan-specific maximums. Enterprise starts with three users and lists additional users at $100/month.
Ahrefs doesn't publish an agency discount program. High-volume users typically negotiate Enterprise rates directly. Some agencies use the Advanced or Enterprise plans and distribute access across their team rather than adding per-seat costs.
Ahrefs is the backlink leader — but how does it stack up on price and features against Semrush and Moz?
Related Reading
Use our interactive SaaS Pricing Calculator to see what your team's entire toolstack costs with Ahrefs and 35+ other tools. Get instant cost breakdowns by team size.
Try the Calculator Free →Did other tools raise prices too? Compare this tool with 50+ other companies to calculate your complete cost impact.
Check Other Companies → Calculate Your Stack Cost →Join 1000+ teams tracking 90+ SaaS tools on PricePulse. Get instant alerts when Ahrefs raises prices, benchmark against competitors, and share negotiation data with your team.
Track Ahrefs →