Grammarly Raised Prices in 2024 — Premium Now $12/Month

In early 2024, Grammarly quietly raised prices across its consumer and business plans. The Premium plan increased to $12/month (from $11.99, a negligible 0.08% bump), while the Business plan is now $15/month per user. For most individuals, the change is invisible. For teams, it adds up.

If you're on a 10-person team using the Business plan on annual billing, you'll pay approximately $1,800/year vs $1,640/year previously — an extra $160 annually. The price increase isn't huge, but it reflects Grammarly's broader strategy: embed deeper AI and monetize users who depend on it.

What exactly changed

What Grammarly said about it

Grammarly's official position: the price increase reflects expanded AI capabilities and improved grammar/tone detection powered by their proprietary language model. They positioned it as "more value for a slight price adjustment."

For Premium users, they're right — the increase is negligible. For Business plan teams (which include advanced brand guidance, admin dashboards, and audit logs), the 9.1% increase is more noticeable.

Impact by usage level

Is Grammarly worth it after the price increase?

Yes, if you:

• Write professionally (emails, proposals, reports) and can't afford typos or unclear tone
• Are using the Business plan with a team — the ROI justifies $15/user when that user sends 50+ professional emails/week
• Have integrated Grammarly into your browser, Slack, and email — switching costs are real
• Use advanced features like "Tone Detection" or "Plagiarism Checker" regularly

Consider alternatives if you:

• Only use Grammarly occasionally for spell-check — free tools do this equally well
• Are on a Business team but only a few seats actively use premium features
• Use Microsoft 365, Google Workspace, or Apple devices — Editor/native tools are free and surprisingly capable
• Need advanced features only for occasional projects — LanguageTool or QuillBot might suffice

ROI Analysis: Is Grammarly Premium Worth $12/Month After the +33% Price Increase?

Writer / Freelancer (1 Premium user)

Annual cost increase: +$36/year ($3/month)

Time saved per article: Grammarly catches 10–15 errors that would require manual review

Value of error prevention: 15 errors × $5 fix cost (credibility/revision time) = $75/article

Articles per year: 50 articles × $75 = $3,750/year value

ROI: 3,750 ÷ 144 (annual cost) = 26:1 return

Verdict: ✅ STAY. ROI is exceptional. The price increase is trivial.

Marketing Team (5 Premium users)

Annual cost increase: +$180 ($3/month × 5)

Team value: Grammarly + tone detection ensures brand consistency across 100+ monthly pieces

Time saved on review cycles: 5 hours/week eliminated = $10,000/year

Brand reputation value: Prevents grammar errors in public-facing content = avoid one PR disaster ($50K cost)

Annual total value: $10,000 (time) + $50,000 (risk mitigation) = $60,000

Cost increase impact: Only 0.3% of the value created

Verdict: ✅ STAY. The increase is negligible.

Customer Support / Sales Team (10 Premium users)

Annual cost increase: +$360 ($3/month × 10)

Support communication quality: Grammarly tone detection prevents frustrated/condescending responses

CSAT improvement: Better-written support responses increase satisfaction by 15%

Value of 15% CSAT improvement: Retention improvement = $100K+/year for SaaS company

Verdict: ✅ STAY. ROI is exceptional for customer-facing teams.

Budget-Conscious Writer (Price-sensitive)

Current cost: Grammarly Premium $144/year

LanguageTool as alternative: Free tier + $108/year ($8.99/mo) = $108/year

Savings from switching: $36/year

Switching cost: 2–3 hours to set up and get comfortable with new tool

Quality tradeoff: LanguageTool catches 80% of errors Grammarly does, but less advanced tone detection

Better path: If you have sporadic writing needs, use free LanguageTool. If you write professionally, Grammarly pays for itself.

Verdict: ⚠️ EVALUATE. If you write <10 pieces/month, LanguageTool suffices. If you write 20+ pieces/month, Grammarly ROI > cost.

Persona-Based Recommendations

For: Professional Writer / Author

Stay with Grammarly if: You publish 20+ pieces per month (blog, articles, books)

Cost per piece: $144/year ÷ 240 pieces = $0.60 per article

Value per piece: Catches 10–15 errors × $5 fix cost = $50–$75 value per article (80× cost)

Verdict: ✅ STAY. ROI is unquestionable.

For: Marketing Team (3–10 people)

Stay with Grammarly if: You publish 30+ pieces/month across team

Brand consistency value: Tone detection ensures cohesive brand voice

Error prevention value: Avoid brand damage from grammar mistakes in public content

Verdict: ✅ STAY. The investment is trivial relative to brand value.

For: Customer-Facing Teams (Support, Sales)

Stay with Grammarly if: Your team sends 100+ emails/day

Communication quality impact: Tone detection prevents frustrated responses, improves satisfaction

Verb: ✅ STAY. Prevents customer retention issues worth 100× the tool cost.

For: Casual Writer / Student

Try LanguageTool free tier if: You write <10 pieces per month

Upgrade to Premium ($8.99/mo) if: You need paraphrasing + plagiarism detection

Consider Grammarly ($12/mo) if: You need advanced tone detection and UX

Verdict: ⚠️ START with LanguageTool free. Upgrade only if you need specific features.

Best alternatives to Grammarly

LanguageTool — Best free alternative

Price: Free (with ads); Premium $8.99/month

Why it works: Catches more errors than Grammaly's free tier. Supports 30+ languages. No subscription required for solid writing assistance. Premium removes ads and adds advanced features.

Trade-off: No tone detection or plagiarism checker. Less sophisticated AI than Grammarly Premium. Integrations less seamless.

QuillBot — Best for students and rewrites

Price: Free (limited paraphrasing); Plus $6/month (student rate), $19.95/month (standard)

Why it works: Superior paraphrasing and rewriting. Great for students who need to rephrase content while maintaining meaning. Advanced plagiarism detection.

Trade-off: Less focused on grammar/tone than Grammarly. Integrations more limited.

Microsoft 365 Editor — Best if you have M365

Price: Free (included with Microsoft 365 subscription)

Why it works: Surprisingly capable grammar, tone, and clarity detection built into Word, Outlook, and the web. No extra cost if you already subscribe.

Trade-off: Limited to Microsoft applications. Less polished UX than Grammarly. Requires M365 subscription ($6-10/month for individuals, $6/user/month for teams).

Hemingway Editor — Best for clarity

Price: Free (web), $19 (desktop app)

Why it works: Focuses on clear, concise writing by highlighting complex sentences and passive voice. Best for blog posts, marketing copy, and editing for readability.

Trade-off: Not a full grammar checker. No tone detection. Desktop app requires one-time purchase.

The bottom line

Grammarly's 2024 price increase is minimal for individuals (+0.08%) but meaningful for teams (+9.1% on Business plan). The tool remains genuinely valuable for professional writers, but better alternatives exist depending on your specific use case.

Before you switch: lock in annual billing to minimize future increases, and consider whether you're truly using advanced features that justify Premium vs the free tier. For Business teams, audit active seats — you might have dormant licenses paying for nothing.

Check Grammarly's current pricing status →