In June 2025, Figma raised its Professional plan price from $12 to $20 per editor per month — a 67% increase. For design teams that had been budgeting on the old price for years, this was a significant hit. A team of 10 editors went from paying $1,440/year to $2,400/year overnight.
This page documents exactly what changed, when it happened, why Figma did it, and what your options are if you're affected.
What exactly changed
The price increase primarily hit the Professional plan, which is Figma's main paid tier for design teams:
| Plan | Old Price | New Price | Change |
|---|---|---|---|
| Starter (Free) | $0 | $0 | No change |
| Professional | $12/editor/mo | $20/editor/mo | +67% |
| Organization | $45/editor/mo | $45/editor/mo | No change |
| Enterprise | Custom | Custom | No change |
Viewers (non-editors) remained free. The increase hit anyone paying for editor seats on the Professional plan — the most common tier for indie studios, agency teams, and growing startups.
Why Figma raised prices
Figma's official announcement framed the increase around "new AI-powered features" and expanded Dev Mode capabilities. But the context matters: Figma had been through one of the most high-profile acquisition failures in recent tech history.
Adobe's $20 billion acquisition attempt was blocked by UK and EU regulators in late 2023. After the deal collapsed, Figma received a $1 billion termination fee from Adobe — but also lost the premium valuation it had been operating under. The company went from being a pre-IPO acquisition target to needing to demonstrate it could grow revenue independently.
The price increase was the clearest signal that Figma was shifting from a growth-at-any-cost model to a revenue-focused business. At the old $12 price point, Figma was significantly cheaper than competing professional design tools (Sketch is $99/year flat, Adobe XD was bundled into Creative Cloud). The new $20 price is still competitive but no longer the obvious bargain.
The timing pattern to watch: Figma sent a 30-day notice before the price increase took effect. If you were on an annual plan, you were likely locked in at the old rate until your next renewal — then the new price applied. Many teams didn't notice until they saw their renewal invoice.
Impact by team size
| Team Size (editors) | Old Annual Cost | New Annual Cost | Extra Per Year |
|---|---|---|---|
| 2 editors | $288/yr | $480/yr | +$192 |
| 5 editors | $720/yr | $1,200/yr | +$480 |
| 10 editors | $1,440/yr | $2,400/yr | +$960 |
| 25 editors | $3,600/yr | $6,000/yr | +$2,400 |
| 50 editors | $7,200/yr | $12,000/yr | +$4,800 |
Your options
1. Negotiate a grandfathered rate
Figma has offered grandfathered pricing to some customers — but you typically have to ask. If you're on an annual plan approaching renewal, contact Figma's sales team and ask specifically about legacy pricing for existing customers. Teams that have been on Figma for 3+ years and are considering alternatives have the most leverage.
2. Audit your editor seats
Many teams have "editor" seats assigned to stakeholders who only need viewer access. Converting these to viewer seats (which remain free) can reduce your total editor count significantly. One team reported going from 12 editors to 7 after an audit — cutting their bill from $2,880 to $1,680/year even at the new price.
3. Consider alternatives
The Figma price increase revived interest in alternatives:
- Penpot — Open source, self-hostable, free. Less polished but fully functional for most UI design work.
- Sketch — Mac-only, $99/year flat (not per seat). Best for smaller teams or solo designers.
- Adobe XD — Bundled with Creative Cloud if your team is already paying for it.
- Lunacy — Free desktop app, Figma-compatible file format. Good for teams with tight budgets.
4. Move to the Organization plan (counterintuitive)
For teams over ~25 editors, the Organization plan at $45/editor/mo becomes worth evaluating on a per-feature basis — it includes SSO, org-wide libraries, and advanced permissions that reduce the overhead cost of managing large design teams. The total cost is higher, but the operational savings can justify it.
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Was this the only Figma price change?
The June 2025 Professional plan increase was the largest single change, but Figma has made several smaller pricing-adjacent changes over the years:
- 2022: FigJam introduced as a separate paid product ($3/editor/mo add-on)
- 2023: Dev Mode launched as a paid add-on ($25/dev seat/mo at launch)
- 2024: Figma AI features bundled into Professional plan (cited in justification for 2025 price increase)
- 2025: Professional plan +67%, as documented above
PricePulse tracks Figma's pricing page continuously. Check the current Figma price status or set up an alert to be notified of any future changes.
The bottom line
Figma's 67% price increase was significant but not unprecedented in the current SaaS environment. With AI infrastructure costs rising and the company needing to grow revenue post-acquisition-collapse, it was a predictable move.
If your team is affected: audit your seats first, negotiate if you're a long-term customer, and evaluate alternatives if the new price doesn't work for your budget. For most design-focused teams, Figma's workflow advantages still justify the cost — but it's no longer the obvious no-brainer it was at $12.