How much did Figma raise prices?

Figma raised Professional plan from $12 to $20/editor/month (+67%) and Organization from $45 to $75/editor/month (+67%) in 2025. These prices remain in 2026.

Why did Figma raise prices after the Adobe deal?

After the $20B Adobe acquisition collapsed due to regulatory pressure in late 2023, Figma needed to demonstrate independent revenue growth. Without Adobe's backing, Figma raised prices to fund its own R&D, AI features, and path to profitability.

What are the best Figma alternatives in 2026?

Top Figma alternatives include Penpot (completely free and open source), Sketch ($12/editor/month for Mac), and Adobe XD (discontinued). For teams wanting a free solution, Penpot is the strongest option with collaborative features similar to Figma.

Is Figma still worth it at $20/editor/month in 2026?

For professional design teams, Figma at $20/editor/month is still the industry standard with the best collaboration features. However, small teams and freelancers should evaluate Penpot (free) as a viable alternative that now supports most core Figma workflows.

Will Figma raise prices again in 2026 or 2027?

Figma has not announced further price increases for 2026. However, as AI features expand (Figma AI launched in 2024), an AI-specific tier or add-on pricing is likely in 2027. PricePulse monitors Figma's pricing page daily for changes.

📅 July 2026 (Updated) 🔴 Major Increase

Figma Price Increase: +67% After Adobe Deal Collapse — 2026 Update

Figma raised prices by 67% in 2025 after the 0B Adobe acquisition collapsed. Professional went from 2 to 0/editor/month. Organization from 5 to 5/editor/month. Here's why it happened and what your options are in 2026.

The Price Changes at a Glance

Plan	Before (2024)	After (2025-2026)	Increase
Professional	2/editor/month	0/editor/month	+67%
Organization	5/editor/month	5/editor/month	+67%
Enterprise	5/editor/month	Custom pricing	Varies

⚠️ For Design Teams: A 10-designer team on Professional now pays 60/year more (0/month × 12). On Organization, that's ,600/year extra.

Why Figma Raised Prices: The Adobe Deal Collapse

The Timeline

September 2022: Adobe announces 0B acquisition of Figma
December 2023: Deal collapses under EU and UK regulatory pressure
February 2024: Adobe pays B breakup fee to Figma
Mid-2024: Figma announces AI features, signals premium positioning
Late 2024/Early 2025: Figma raises prices +67% across all paid plans
2026: Prices remain at the 2025 level — no further increases yet

Why the Increase Was Inevitable

After the Adobe deal collapsed, Figma faced a fundamental business problem:

No 0B exit: The company needed to prove it could generate returns independently
IPO pressure: Figma's investors needed a path to liquidity — that means showing revenue growth
R&D funding: AI features (Figma AI), Dev Mode, and new products require massive investment
Market position: Figma has 80%+ market share in collaborative design — pricing power is real
VC-subsidized pricing ending: 2/month was never sustainable long-term for a tool this complex

💡 The Pattern: When a major acquisition falls through, the acquired company almost always raises prices within 12 months. They need to prove standalone viability. Figma is textbook.

Cost Impact: What This Means for Your Team

Quick Math: Your Figma Cost Increase

How many editors does your team have?

Figma Alternatives in 2026

Penpot

Price: Completely Free

Type: Open source, self-hostable

Best for: Teams wanting a free Figma alternative with real-time collaboration

✓ 100% free, no editor limits

Sketch

Price: 2/editor/month

Platform: Mac only

Best for: Mac-based design teams wanting Figma-level features at old Figma prices

✓ 40% cheaper than Figma Pro

Adobe XD

Status: Discontinued (2023)

Note: No longer available for new users

Adobe killed XD after the Figma deal collapsed — not a viable alternative

✗ Discontinued

Framer

Price: Free tier + 5/month Pro

Focus: Design-to-code websites

Best for: Web designers who want to ship without developers

✓ Design + publish in one tool

Should You Switch from Figma?

Stay on Figma if:

Your team relies on Figma's plugin ecosystem (2000+ plugins)
You use Dev Mode for developer handoff
You have extensive component libraries built in Figma
Collaboration speed matters more than cost

Switch to Penpot if:

Cost is your primary concern (it's free)
You prefer open-source tools
Your workflows don't depend on Figma-specific plugins
You're starting a new project without migration burden

Switch to Sketch if:

Your team is Mac-only
You want Figma-level quality at 2/editor/month (old Figma pricing)
You value native performance over browser-based editing

What's Next for Figma Pricing?

Figma hasn't raised prices again in 2026, but watch for:

AI add-on pricing: Figma AI features may become a paid add-on (-10/editor/month)
Dev Mode unbundling: Currently included, could become separately priced
IPO-driven increases: If Figma IPOs in 2027, expect another round of price optimization

📊 Get Figma Price Change Alerts

We monitor Figma's pricing page daily. Get notified the instant anything changes.

Key Takeaways

Figma Professional: 2→0/editor/month (+67%) — happened in 2025, still current in 2026
Figma Organization: 5→5/editor/month (+67%)
Root cause: Adobe 0B deal collapsed → Figma needs independent revenue growth
Best free alternative: Penpot (open source, collaborative)
Best paid alternative: Sketch at 2/editor/month (Mac only)
Adobe XD: Discontinued — not an option
Outlook: No additional 2026 increase yet, but AI pricing likely coming in 2027