Most SaaS companies don't send a "we're raising prices" announcement. They quietly update a pricing page, push a notification buried in the product changelog, or — in Notion's case — say nothing at all. By the time you notice, you're already paying more.
We tracked every major pricing change across 50+ SaaS tools in 2025–2026. Here are the 8 biggest moves, what changed, and what it actually costs your team.
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The Quick Summary
| Tool | Increase | When | Cost to a 10-person team |
|---|---|---|---|
| GitHub Copilot | +90% | Feb 2025 | +$1,080/year |
| Figma | +67% | June 2025 | +$1,200/year |
| Airtable | +100% | Q3 2025 | +$1,200/year |
| Slack | +21% | Q4 2025 | +$360/year |
| ClickUp | +58% | Feb 2026 | +$840/year |
| Notion | +20–25% | Mar 2026 | +$360/year |
| Ahrefs | +25% | Mar 2026 | +$600/year |
| Linear | Restructured | Feb 2026 | Varies |
1. GitHub Copilot — +90%
The $10/month Individual plan was phased out. The new baseline is Pro at $10/mo (with reduced access) or Pro+ at $19/mo for full feature parity with what Individual offered.
This is the stealthiest increase on the list. GitHub didn't raise the price of an existing plan — they replaced the plan entirely with one that costs nearly double. If you're on Copilot Individual and want the same capabilities you had, you're now paying $19/month instead of $10/month. A team of 10 developers just absorbed an extra $1,080/year with no announcement and no negotiation window.
GitHub justified it as "more AI requests, higher quality completions, access to GPT-4o." The underlying reality: Microsoft is subsidizing less AI infrastructure per seat and pushing users toward premium tiers. See full GitHub Copilot pricing history →
2. Figma — +67%
Raised in June 2025. Teams of 5 on Professional now pay $1,500/year vs $900/year before. No significant feature additions accompanied the increase.
Figma's increase came at an awkward moment: 18 months after their failed $20B Adobe acquisition collapsed under regulatory pressure. The company needed to demonstrate standalone revenue growth, and the pricing page became the lever.
The framing was "we're investing in AI features" — specifically FigJam AI and Figma AI. In practice, most Professional teams don't use those features heavily. The increase hit hardest at design agencies with multiple Professional seats. See full Figma pricing history →
3. Airtable — +100%
Plus plan doubled in Q3 2025. In February 2026, Airtable also restricted the free tier: records per base dropped from 1,200 to 1,000, with a new 6-month inactivity expiry policy.
The plan rebrand from "Plus" to "Team" gave Airtable cover to double the price as a "new product" rather than a price increase. Existing subscribers were given a grace period, but renewals automatically moved to the new pricing.
The free tier restriction came separately — a two-pronged squeeze. Free users who hit the lower limits now have more pressure to upgrade to Team at twice the old price. See full Airtable pricing history →
4. Slack — +21%
Raised in Q4 2025. Teams of 20 pay an extra $360/year. The increase aligned with Salesforce's push to bundle Slack deeper into the Einstein AI suite.
Slack's increase was communicated through in-app notifications and an email — but the window between announcement and billing was short. Many teams discovered the new price on their credit card statement rather than in their inbox.
The framing: Slack AI features (thread summarization, search with AI) are now included in the base Pro plan. In practice, these features are early-stage and not why most teams are on Pro. See full Slack pricing history →
5. ClickUp — +58%
Raised in February 2026. A team of 10 on Business went from paying $1,440/year to $2,280/year — $840 more with no plan changes or new features shipped simultaneously.
ClickUp had positioned itself as the budget-friendly alternative to Asana and Monday.com for years, winning deals on price. That positioning is now harder to maintain. At $19/user, ClickUp Business is in the same tier as competitors it used to undercut.
The announcement came with a 30-day notice period — slightly better than most on this list. Teams with annual billing were protected until renewal. Monthly billing customers saw the increase immediately. See full ClickUp pricing history →
6. Notion — +20–25%
Notion raised prices in March 2026 without sending an email to existing subscribers. Users discovered it on their billing statements or by checking the pricing page.
This is the most egregious entry on the list — not because of the magnitude, but because Notion sent no email announcement to subscribers. If you pay annually, you might not notice until your next renewal. If you pay monthly, you just started paying more with zero notice.
Notion later pointed to Notion AI (an add-on) and general product improvements as justification. Neither was shipped in connection with the price change. See full Notion pricing history →
The no-announcement pattern is spreading. Notion joins a growing list of SaaS companies that change prices without emailing subscribers. The practical implication: you cannot rely on an email to tell you when your tools get more expensive. You need to track it yourself — or use a tool like PricePulse that monitors these pages for you.
7. Ahrefs — +25%
Raised across the board in March 2026. Teams on Standard paying annually went from $2,388/year to $2,988/year — $600 more.
Ahrefs is relatively rare in that they announced the increase in advance and communicated it clearly. The framing cited infrastructure costs and the addition of AI-powered features across their toolset.
Even with good communication, the 25% bump is significant for agencies and SEO-heavy teams who often run multiple Ahrefs seats. The Advanced plan going to $449/month is a meaningful line item. See full Ahrefs pricing history →
8. Linear — Tier Restructure
February 2026. The free plan restriction alone forces most growing teams into paid immediately. Key integrations now require Business+ tier.
Linear's move is technically a tier restructure rather than a straight price increase, but the effect is the same: teams that were on free or lower tiers are now paying more. The free plan dropping from 250 to 10 members is the most impactful change — any team above 10 people is now effectively forced onto a paid plan.
The "Scale" tier at $16/member positions Linear higher in the market as they shift from "developer-first tool" to "enterprise project management." See full Linear pricing history →
What This Pattern Tells Us
Looking across all 8 increases, a few things stand out:
- AI justification is the new packaging. Every company cited AI features as a reason for the increase, even when those features were minimal or already available.
- Email announcements are not guaranteed. Notion sent none. GitHub rebranded instead of announcing. Several others gave short notice windows.
- Free tier restrictions often accompany paid price increases. Airtable did both simultaneously. Linear did both. This double-squeeze accelerates upgrade pressure.
- Annual billing protects you — until renewal. If you're on annual plans, you have a window. But most teams don't calendar their renewal dates or check pricing pages between renewals.
What You Can Do
The simplest protection is awareness:
- Check if your tools raised prices today — use our free Price Checker to search any tool and see its full change history instantly.
- Set up alerts for future changes — subscribe to PricePulse and get an email the moment any of your tools changes pricing. No spam, just the signal.
- Put your renewal dates in your calendar — at least 30 days before renewal, check if prices changed and whether the tool still makes sense at the new price.
- Use our cost calculator to model what a 20%, 50%, or 100% price increase means in dollars for your team size.
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Related Reading
- Why SaaS Companies Are Raising Prices in 2026 — the 4 structural forces driving the wave
- How to Budget for SaaS Price Hikes in 2026 — the 15–20% buffer rule and negotiation scripts
- 7 Tactics to Negotiate a Lower SaaS Price (With Scripts)
- SaaS Price Hike Leaderboard — every increase ranked by percentage
- All SaaS Price Changes (2024–2026) — live feed of every change we've tracked